How to Turn Happy Travel Clients into Powerful Brand Ambassadors A happy travel client can do something your most polished advertisement cannot: tell another person, in their own words, that…
Air Doctor Affiliate Program: Earn While Helping Travellers Access Medical Care Travelers can face unexpected health problems at any stage of a trip, from needing a doctor for a minor…
How to Turn Great Safari Experiences into Powerful Word-of-Mouth Marketing A safari can be one of those rare travel experiences that people keep talking about years after they return home.…
10 Steps to Develop an Effective Booking System for Your Tour Company A booking system is a digital tool that allows customers to view tour availability, choose dates and services,…
What Safari Profitability Really Means Safari profitability is the amount of money a safari business has left after paying the costs required to deliver a trip. A single booking can…
15 KPIs Every Safari Company Should Track Running a safari company can look deceptively simple from the outside. You sell an itinerary, arrange transport, book accommodation, assign a guide, and…
Free: Tourism Product Development and Marketing for Rural Areas Course COURSE DESCRIPTION: Rural areas have enormous tourism potential, from traditional cultures and local food to farms, landscapes, crafts, nature and…
10 Types of Data Every Tour Operator Should Collect Instead of gathering unnecessary information, operators should focus on relevant data that answers core questions regarding profitability, guest behavior, marketing efficiency,…
Running a successful tour operation involves much more than creating attractive itineraries and waiting for travelers to book. Behind every memorable excursion is a stream of information: who your customers…
What Is Tourism Data Analytics: Guide to Data-Driven Travel and Tourism Tourism data analytics is the process of collecting, organizing, analyzing, and interpreting data related to travelers, destinations, tourism…