Meetings Africa is the leading business events trade show in Africa, organized by South African Tourism. It serves as a primary platform for exhibitors to showcase their offerings to international and local buyers, African associations, and corporate planners. The event aims to foster growth in the business events industry on the continent and contribute to its economic development.

Why attend this event? Meetings Africa provides a unique opportunity to meet face-to-face with influential buyers and corporate executives targeting African products. The event features a targeted online diary and matchmaking program, ensuring quality meetings between exhibitors and buyers. It’s an excellent platform to generate sales leads, enter new markets, raise brand awareness, conduct market research, and develop and maintain relationships.

Who should attend? This event is ideal for association presidents, corporate meeting directors, event management company executives, exhibition organizers, incentive travel house executives, and site/venue-finding agencies. It’s also suitable for SME-focused buyers and anyone involved in the business events industry looking to expand their network and explore new opportunities.

Date and location: Meetings Africa 2025 will take place from February 24 to 26, 2025, at the Sandton Convention Centre in Johannesburg, South Africa.

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