What is ‘We Are Africa’? ‘We Are Africa’ is the world’s most vibrant gathering of luxury African travel brands, top international press, and buyers. With a shared mission to transform and rebrand African travel for the global luxury market, the event celebrates the continent’s diversity, unsurpassed beauty, and incredible opportunities.

Why Attend This Event? Attending ‘We Are Africa’ offers a unique opportunity to encounter the extraordinary experiences, culture, art, landscapes, wildlife, cuisine, and more that Africa has to offer. It’s a time to connect, share stories, and collaborate with industry leaders and innovators passionate about African travel.

Who Should Attend? This event is ideal for exhibitors, buyers, media, and anyone involved in the luxury travel and tourism industry. It’s a perfect platform for networking, discovering new business opportunities, and gaining insights into the latest trends and innovations in African travel1.

Date and Location: The event will take place from May 5-9, 2025, in Cape Town, South Africa

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