ASEAN Tourism Forum
Introduction
The ASEAN Tourism Forum (ATF) is one of the most significant tourism events in Southeast Asia, bringing together key stakeholders from the region to promote the ASEAN bloc as a single, unified travel destination. Established in 1981, the ATF has played a pivotal role in fostering cooperation among the ten ASEAN member countries—Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—while showcasing the region’s rich cultural diversity, natural beauty, and tourism potential
The ATF is not just a platform for tourism promotion but also a vital driver of economic growth in the region.
What is the ASEAN Tourism Forum?
The ASEAN Tourism Forum is an annual event that serves as a platform for collaboration and dialogue among ASEAN member states, tourism professionals, and international stakeholders. Its primary goal is to promote the ASEAN region as a single, cohesive travel destination while fostering sustainable tourism practices. The forum includes a variety of activities, such as exhibitions, business-to-business meetings, and discussions on tourism policies and strategies. The ATF also features TRAVEX (Travel Exchange), a trade-only exhibition that connects buyers and sellers in the tourism industry.
This marketplace is a hub for networking, showcasing tourism products, and forging partnerships that benefit the region’s tourism sector.
Why Attend This Event?
Attending the ASEAN Tourism Forum offers numerous benefits for tourism professionals, businesses, and policymakers:
1. Networking Opportunities: The ATF brings together government officials, tourism operators, travel agencies, and international buyers, providing a unique opportunity to build connections and partnerships.
2. Market Insights: Participants gain valuable insights into the latest trends, challenges, and opportunities in the ASEAN tourism industry.
3. Showcasing Products: Tourism businesses can showcase their offerings to a global audience, attracting potential buyers and investors.
4. Promoting Sustainability: The forum emphasizes sustainable tourism practices, making it an ideal platform for those committed to eco-friendly and responsible travel initiatives.
5. Exploring ASEAN’s Diversity: Attendees can experience the cultural richness and natural beauty of the host country while learning about the region’s collective tourism potential.
Who Should Attend?
The ASEAN Tourism Forum is designed for a wide range of participants, including:
• Government Officials: Policymakers and tourism ministers from ASEAN member states.
• Tourism Operators: Travel agencies, tour operators, and hospitality businesses looking to expand their reach.
• Buyers and Sellers: International buyers seeking tourism products and services from ASEAN, and sellers showcasing their offerings.
• Media Representatives: Journalists and travel writers covering tourism trends and developments in the region.
• Sustainability Advocates: Organizations and individuals promoting sustainable tourism practices.
Date and Location for This Event
The ASEAN Tourism Forum 2025 will take place from 15 to 20 January 2025 at the Persada Johor International Convention Centre, Johor, Malaysia.
Johor, Malaysia, known for its rich cultural heritage, stunning beaches, and lush rainforests, is an ideal location to host this prestigious event. The state offers a perfect blend of natural beauty and modern infrastructure, making it a prime example of sustainable tourism development in the region. Visitors can explore the vibrant city of Johor Bahru, relax on the pristine beaches of Desaru, and immerse themselves in the diverse wildlife of Endau-Rompin National Park. Johor’s commitment to eco-friendly practices and community-based tourism initiatives makes it a standout destination for travellers seeking authentic and responsible experiences.
Learn More About the Event
To learn more about the event, visit the official website: ASEAN Tourism Forum
